Insights

Explore our unique branding, events and marketing tips, trends and advice.

Event Advice

Beat the Q4 Rush: A July Planning Guide for End-of-Year Events

It's a classic case of ‘the early bird gets the worm.’ Yet, no matter how seemingly obvious, it bears repeating: if you have any Q4 events on the book...

Marketing Tips

Why More Businesses are Outsourcing their Marketing in 2026

Building a fully in-house marketing team can quickly become an expensive and difficult to manage formula. For many businesses, the answer lies in brin...

Event Advice

Event Technologists: How to Orchestrate the AI-Enabled Experience

Event management has gone from being confined to back-end operations to playing a critical role in elevating event experiences. This shift has been ac...

Branding

Why Personal Branding Matters and How to Succeed at it

Knowing what you stand for as a brand is the first step in communicating it consistently and effectively, whether online or IRL. So, how do you build ...

Branding

Reimagining a Trusted Dublin Property Consultant

Brant & Co launched an exciting rebrand with Grey Dog's help: new name, fresh visual identity and improved messaging for a brand rooted in community y...

Event Advice

Events for People, Powered by Tech - International Confex 2026

Grey Dog’s event team met up in London recently for International Confex 2026, where they networked, took notes and got plenty of great insights. Writ...

Marketing Tips

Content Writing in the Age of AI: Grey Dog’s Dos and Don’ts

Who doesn’t use AI tools today to help draft marketing copy? Adoption has been quick in our industry, but the human element remains key. Check out som...

Community

Cuppa with Carley: The Video Series

"A series of casual chats with interesting people, doing interesting things. It really is that simple." That's Grey Dog's new video series in a nutshe...

Event Advice

More Time, More Impact? How to Make Multi-Day Events Work for You

When planned and executed correctly, events that run for several days can offer top networking opportunities, boost audience engagement, solidify bran...

Event Advice

A Deep Dive into Grey Dog's Events Mastery

Looking for the ideal partner to manage your next event? Grey Dog expertly develops, plans and executes world-class conferences and events in the most...

Community

Grey Dog's 2025 in Review

What does a year at Grey Dog add up to? We’ve done the numbers and are happily impressed by the story they tell. It’s one of progress, connection and ...

Event Advice

Your Roadmap to a Smooth 2026: The Ultimate Event Calendar

Timely planning with the right information on hand will set you up for success in the coming year. Our Key Dates Calendar is back to help get you on t...

Case Study

KELLA Executive Leadership Summit Case Study

Grey Dog takes on the launch of KELLA’s exclusive event, designed for C-suite female leaders to connect, do business and raise each other up A sanctua...

Case Study

Bellamianta Sunset Soirée: Case Study

Grey Dog supports Bellamianta’s Sunset Soir é e collection launch with a glittering cocktail reception in Dublin Every great collection deserves a gre...

Community

Dublin Tech Summit 2025: What Our Team Learned

Dublin Tech Summit 2025: What Our Team Learned One of the top technology conferences in Europe, the Dublin Tech Summit, was held in Ballsbridge last m...

Marketing Tips

How Short-Form Video is Reshaping B2B

The B2B landscape is changing. The latest development? Meta's launch of "Edits," a dedicated video editing app poised to further fuel this revolution....

Case Study

Dublin Beer Festival: Case Study

Digital success for a popular festival's return When craft beer enthusiasts Bruce Mansour and Seamus O'Hara sought to revive the Dublin Beer Festival ...

Community

14 Lessons from 14 Years

This January, Grey Dog marked 14 years in operation, a journey filled with growth, challenges, and invaluable experiences. As we reflect on the journe...

Event Advice

Graphic Design Trends Reshaping Marketing and Events in 2024

The world of graphic design and branding moves fast. What was ‘in’ one year can be very much ‘out’ the next. Here, our trend-savvy design team, Michel...

Event Advice

The Secret to Flawless Events: Insights from Grey Dog’s Events Experts

Founders and CEOs are increasingly recognising the power of live, hybrid and online events as both marketing tools and revenue generators. At Grey Dog...

Marketing Tips

Marketing Trends in 2024: Adopting AI As Your Strategic Co-Pilot

How is AI changing marketing in 2024? Since the launch of the large language model, ChatGPT , in late 2022, the marketing landscape has undergone a ma...

Event Advice

Master Event Planning – Download the Guideline from Our Recent Webinar

Table of Contents Setting up for success Executing the details Dealing with unforeseen problems When it comes to event planning, the journey from conc...

Event Advice

Mastering An Event: A Scalable Timeline from Concept to Execution

Grey Dog events experts Carley Quigley and Olivia Cummins hosted a live webinar where they will shared everything you need to successfully plan and ex...

Marketing Tips

Leveraging LinkedIn for Business: A Complete Guide

In this blog we will cover: Why LinkedIn is important for businesses What is the difference between organic and paid activities on LinkedIn? How to ma...

Event Advice

Kickstart your Event Planning This Year!

Securing a convenient date that doesn’t clash with public holidays or other big events is key to ensuring a great turnout and a successful event. But ...

Event Advice

Elevate Your Business: Unleashing the Power of Exceptional Events with Grey Dog

In the dynamic landscape of modern business, a great event can be the key to unlocking new heights of success. Imagine hosting an event that not only ...

Marketing Tips

Delivering a Low-Cost, High-Impact Digital Marketing Campaign: A Case Study

Client overview Already established as specialists in high-end private home builds and commercial fit- outs, our construction sector client partnered ...

Marketing Tips

Unravelling the Digital Marketing Acronym Maze

In the ever-evolving realm of digital marketing, navigating through the sea of acronyms can feel like deciphering a secret code. CTA, CTR, PPC, SEO - ...

Event Advice

6 Reasons Why you Should Outsource your Conference and Professional Event Management

In the dynamic landscape of conferences and business-to-business interactions, events have evolved into pivotal platforms for forging connections and ...

Marketing Tips

The Power of Persona Analysis for Marketers

Understanding your target audience is a cornerstone of marketing success. In particular, B2B transactions can be complex, involving multiple decision-...